Clean Money @cleanmoney.guide
Clean Money ebook cover: Start a Profitable Cleaning Business from Scratch, by Lia Rosen

Ebook + worksheet · by Lia Rosen

Start a cleaning business that actually pays you.

Hi, I’m Lia. This is the guide I wish someone had handed me on day one. In order. In plain English. No fluff.

Picking your lane, pricing for profit, landing clients and hiring, plus a 90-day plan that ties it all together.

$19$27Launch price
Launching soon — DM @cleanmoney.guide See what’s inside

Instant PDF · Opens on your phone · Read it tonight, start tomorrow

  • 01
    Pricing that pays youEvery price has four parts. Skip one and you’re paying to work. (Ask me how I know.) All four are inside, with a fill-in worksheet.
  • 02
    Homework, the good kindEvery chapter ends with one action step, so you’re building the business while you read.
  • 03
    90 days, not “someday”Three phases, from “I should start a cleaning business” to an actual one. Just do the next step.

Who it’s for

This one’s for you if…

  • You want your own thing, but you don’t have a pile of savings or a fancy degree. Same.
  • You’ve outgrown your 9-to-5. (Recovering 9-to-5er here. It gets better.)
  • You want weekly and biweekly regulars, not a scramble for one-off jobs every month.
  • You can’t decide: homes, Airbnb turnovers, offices or post-construction?
  • You’re already cleaning, you’re booked, and somehow there’s still nothing left at the end of the month.

What’s inside

Ten chapters. One plan. Zero fluff.

55 pages, a clickable table of contents, and an action step at the end of every chapter. Here’s the map. The how is in the book.

  1. 00

    Why Cleaning Is One of the Best Businesses to Start

    Every home gets dirty. Every office gets dirty. Why that’s very good news for you.

  2. 01

    Is a Cleaning Business Right for You?

    The good, the not-so-glamorous, and a reality check on your income goal. Before you buy a single sponge.

  3. 02

    Choosing Your Niche

    Five lanes, from recurring homes to post-construction. Why each one’s great, and the catch nobody mentions.

  4. 03

    Making It Official

    Your name, your structure, the paperwork and a separate bank account. Less scary than it sounds, promise.

  5. 04

    Insurance and Bonding

    What you actually need before job one, and how to shop for it without getting fleeced.

  6. 05

    Supplies and Equipment on a Budget

    Put the cart down. You don’t need the whole aisle. What to buy, where to splurge, what to skip.

  7. 06

    Pricing for Profit, Not Just to Stay Busy

    The chapter that exists because I once priced a move-out oven like a regular clean. The four-part formula, start to finish.

  8. 07

    Systems That Save You

    Sticky notes are not a system. (Learned that one the hard way.) The few systems that keep you sane and paid.

  9. 08

    Landing Your First 10 Clients

    Your first few are closer than you think. Where to look, and the free listing most beginners leave half done.

  10. 09

    Keeping Clients and Building Recurring Revenue

    Turning one-time cleans into regulars, handling complaints like a pro, and getting the reviews.

  11. 10

    Hiring Your First Team Member

    When it’s time, what kind of hire, and how to find someone you’d trust with a client’s keys.

  12. 90

    Your 90-Day Launch Plan

    The whole book as one checklist, in three phases. Mark today as Day 1.

  13. $

    Bonus: Pricing Worksheet

    Fill-in pages that go with Chapter 6, so your first quote isn’t a guess. Also included as its own fillable PDF.

Look inside

A little peek. (Just a peek.)

Two pages from the pricing chapter of Clean Money
The pricing chapter opens like this.
Blurred pages from Clean MoneyThe worked example? In the guide.
Nice try. The good stuff stays in the book.

Clean Money PRO

The guide is the plan. This is the toolbox.

I built PRO so you’re not making every form from a blank page at midnight. (Been there.) The book tells you what you need. PRO hands it to you: 11 tools in 18 ready-to-edit files. Every [bracket] is a spot for your details.

The Clean Money PRO Bundle: calculator, templates, agreement, checklists and kits
  1. 01
    XLSX · Excel or Google SheetsPricing & Quote CalculatorSet your rates once, then price any job in seconds. Built on the book’s formula, with a post-construction bid tab.
  2. 02
    DOCX + fillable PDFQuote and Invoice TemplatesLook legit from your very first quote. Add your logo and go.
  3. 03
    DOCXCleaning Service AgreementThe “what happens if…” document: cancellations, keys, damages, re-cleans. Covered before it comes up.
  4. 04
    Printable PDFRoom-by-Room ChecklistsFive service types, standard to post-construction, plus “today we cleaned” cards. Streak-free mirrors, every time.
  5. 05
    Fillable PDFWalkthrough & Intake FormThe same questions for every new client, every time. Nothing forgotten at the door.
  6. 06
    PDFClient ScriptsWhat to say on the first call, after the quote, and when you ask for a review. No more staring at a blank text.
  7. 07
    PDF + DOCXMarketing Kit + Flyer30 caption templates, 10 before-and-after post ideas and an editable flyer.
  8. 08
    PDF + DOCXHiring KitFor when you’re ready to stop doing it all yourself. Job post to first-day checklist.
  9. 09
    PDFStart Here GuideWhat’s inside, and the order to use it in your first week.
  10. 10
    PDF + DOCXCommercial & Realtor Outreach KitReady-to-send messages for contractors, property managers, realtors and Airbnb hosts, plus when to follow up.
  11. 11
    Fillable PDFPost-Construction Bid SheetThe printable version of the calculator’s bid tab, for walking a site with a contractor.
Launching soon — DM @cleanmoney.guide

Includes the full Clean Money ebook and Pricing Worksheet.

Pricing

Pick your starting point.

Same plan either way. PRO just hands you the tools.

Clean Money Guide

The book and the worksheet. Start here.

$19$27

Launch price · $27 after launch

  • 55-page ebook (PDF)
  • 10 chapters + the 90-day launch plan
  • Fillable Pricing Worksheet
  • An action step in every chapter
  • Instant download. Read it tonight.
Launching soon — DM @cleanmoney.guide
Lia’s pick

Clean Money PRO

The guide plus every tool I wish I’d had.

$47

One-time payment

  • Everything in the Guide
  • Pricing & quote calculator
  • Quote, invoice and service agreement templates
  • Checklists, intake form and client scripts
  • Marketing, hiring and outreach kits
  • Post-construction bid sheet
  • 18 files, instant download
Launching soon — DM @cleanmoney.guide

Secure checkout with Stripe · Instant download after payment

Lia Rosen, author of Clean Money

Hi, I’m Lia

Pull up a chair. (A clean one, obviously.)

Founder · Recovering 9-to-5er

“I realized I needed something bigger than my 9-to-5. I jumped in, and I never looked back.”

I built my cleaning business from scratch. Before that? A regular 9-to-5 I’d completely outgrown.

I made the rookie mistakes so you don’t have to. The job that nearly made me quit was a move-out oven nobody had opened in years, which I’d priced like a regular clean. It’s the reason my pricing chapter exists. I also ran everything on sticky notes for way too long. Sticky notes are not a system.

Clean Money is everything I wish someone had told me on day one.

  • Iced oat latte, extra shot. Non-negotiable.
  • A stack of fresh microfiber makes my whole day.
  • Streaky mirrors keep me up at night.

— Lia

FAQ

You asked. I answered.

How do I get the guide after I pay?

Instantly. Checkout takes you straight to your download page. Save the PDF and the worksheet, and bookmark the page so you can come back anytime.

Will it work on my phone?

Yep. That’s where I read everything too. It’s all PDF, so it opens on any iPhone, Android, tablet or computer. On iPhone: tap the file, hit share, then Books or Save to Files. The worksheet and PRO forms fill in right on screen.

What’s the difference between the Guide and PRO?

The Guide is the plan: the 55-page ebook plus the Pricing Worksheet. PRO is the plan plus the toolbox: everything in the Guide, plus 18 ready-to-edit files (calculator, templates, agreement, checklists, scripts, and the marketing, hiring and outreach kits).

Do I need any experience?

Nope. If you’re willing to learn and to work, you’re ready. I wrote it for total beginners, starting from the very first step.

Can I get a refund?

These are instant digital downloads, so all sales are final. But if a file ever gives you trouble, DM me on Instagram and I’ll fix it or send you a fresh one.

How do I get in touch?

Slide into my DMs: @cleanmoney.guide on Instagram.

Clean Money

Ready? Make today Day 1.

Start with the guide, or grab the whole toolbox with PRO. Your future self (and her streak-free mirrors) will thank you.

Launching soon — DM @cleanmoney.guide Launching soon — DM @cleanmoney.guide